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- Rules on Use of the Brand Symbol for Authorized Dealers and Distributors
Rules on Use of the Brand Symbol for Authorized Dealers and Distributors
Brand Symbols with certain specifications have been arranged for the authorized dealers and distributors of the Kyocera Group (below: Dealer/Distributor Brand Symbols). These Dealer/Distributor Brand Symbols are created and managed by the Kyocera Brand Management Committee, and the individual creation of such symbols by business units or Group Companies is strictly prohibited.
When special use is required by an entity other than an authorized dealer or authorized distributor, please consult with the Kyocera Corporate Communications Division Brand Promotion Section.
Authorized Dealers and Authorized Distributors of the Kyocera Group * As a general rule, this is contingent upon the conclusion of a dealer or distributor agreement with the Kyocera Group. Please contact the Kyocera Corporate Communications Division Brand Promotion Section with any questions.
- Catalogs, pamphlets, leaflets, POP displays, posters
- Exhibition booth signage
- Letterheads
- Signage for corporate buildings and stores
- Various advertisements
- Business cards
- Websites, etc.
(Please refer to Brand Application Design for examples of various creative materials)
When using the Dealer/Distributor Brand Symbols, it is necessary to submit an application with a draft design to the Brand Management Committee and obtain approval in advance.
(No application form is needed. Only the draft design needs to be checked.)
When using the Brand Symbol for authorized dealers and distributors, always download the master data from the download page. Additionally, only use the Brand Symbol for corporate or other signage.
Ensuring Clear Space
Brand Symbols for authorized dealers and distributors must be distinguished from other information and clearly displayed in a way that always maintains their symbolism.
The Clear Space is the minimum space necessary for achieving this. No other information can be displayed within this area.
Always ensure that space equal to or greater than the designated Clear Space is maintained.
When using the Dealer/Distributor Brand Symbols, always download the master data.
Examples of Usage for Various Sales Promotional Materials, Advertisements, Company Buildings and Store Signs
These are examples of ways to use the Brand Symbols for authorized dealers and distributors for various sales promotional materials, advertisements, company buildings, and store signs.
Examples of Usage on Business Cards
This section introduces the rules for when the Kyocera Brand Symbol is included on the business cards of an authorized dealer or distributor.
When only the Kyocera Brand Symbol is displayed in standalone format
When a dealer or distributor has its own unique brand logo, it should be displayed more prominently than the Kyocera Brand Symbol.
(As a general rule, on the left side or at the top)
When displayed together with the brand symbol(s) of another company or companies
Only when the Brand Symbol is displayed together with the brand symbol(s) of another company or companies, the Kyocera Brand Symbol may be used in a standalone format, while observing the Clear Space rules.
Give consideration to the overall layout and maintain designated Clear Space to avoid giving the false impression that Kyocera is the principal party.
Examples of Prohibited Usage of the Brand Symbol for Authorized Dealers and Distributors
Examples of Prohibited Use for Various Sales Promotional Materials, Advertisements, Company Buildings, and Store Signs
This section describes examples of usage prone to error when displaying the Brand Symbol for Authorized Dealers and Distributors.
Points to Check
- Is the correct Brand Symbol being used?
- Is the party responsible for issuing the material (the authorized dealer or distributor) arranged on the left side?
- Has the designated Clear Space been maintained?
Examples of Prohibited Use for Business cards
This section describes examples of usage prone to error when displaying the Brand Symbol for Authorized Dealers and Distributors.
Points to Check
- Is the correct Brand Symbol being used?
- Is the party responsible for issuing the material (the authorized dealer or distributor) arranged on the left side?
- Has the designated Clear Space been maintained?
When ranking the Brand Symbol for Authorized Dealers and Distributors is required
Templates for when ranking is required
When you wish to add rankings to the Dealer/Distributor Brand Symbol, please consult with the Kyocera Public Relations Office Brand Promotion Section in advance.
