Front Cover Design Format

Product catalogs are a widely distributed communication tool and play an important role in directly linking products with a brand.

As shown on the right, there are two design formats for product catalogs (with and without a corporate brand area). In general, product catalogs should be designed on the assumption of using the type that includes the corporate brand area. (Check the next page for details of each format.)

The Brand Symbol and text-based product information are displayed in the brand area.
Based on the rules described on the right, place the Brand Symbol at the top let, and text-based product information inside the displayable area at the top right. Display of the product brand logo within this area is prohibited.

Use the free space in the center for elements such as product brand logos.

The Company Logo is generally arranged at the bottom left, but it can also be removed from the front cover. In this case, make sure it is included on the back cover.

Based on the rules described on the right, place the Brand Symbol at the top let, and text-based product information inside the displayable area at the top right. Display of the product brand logo within this area is prohibited.
Use the free space in the center for elements such as product brand logos.

In addition, the Company Logo is generally arranged at the bottom left, but it can also be removed from the front cover. In this case, make sure it is included on the back cover. In this case, make sure it is included on the back cover.

As the Branded House Strategy and Sub-Brands Strategy form the basic strategies of the Kyocera Group, follow the guidelines under (1) on the right.

In addition, for product lines that employ the House of Brands Strategy for business strategy reasons, apply the guidelines under (2) on the right only after consulting with the Kyocera Brand Management Committee in advance and obtaining its approval. Check page ● for the catalog format when using the House of Brands Strategy.

For product lines that have received approval from the Kyocera Brand Management Committee, the rules described on the right can be followed to create a product catalog.