Brand Management Guidelines

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  • Kyocera brand information
  • The Kyocera Group Brand Strategy
    • What is a Brand?
    • The Kyocera Brand Symbol
    • Brand Concept
    • Brand Statement
    • Kyocera Brand Pyramid

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  • Brand symbol / Logotype / Typefaces
  • Brand Symbol
    • The Brand Symbol
    • Timeline of Changes to the Brand Symbol
    • List of Basic Design Elements
    • Clear Space / Minimum Usage Sizes
    • When the Brand Symbol is displayed vertically
    • When the Symbol Mark is displayed on its own
    • Examples of Prohibited Usage of Brand Symbol Deformations
    • Brand Colors
    • Brand Symbol Display Colors
    • The Brand Symbol and its Relationship to Background Colors
    • Examples of Prohibited Use
    • Other cases when the Kyocera Brand is used together with another brand
  • Company Logo
    • Company Logo
    • Text Display of Company Names
  • Designated Typefaces
  • Brand Statement Logo
    • Brand Statement Logo
    • Scope of Application
    • Clear Space / Minimum Usable Sizes
    • Displayable Colors
    • Combination of the Brand Symbol and Brand Statement Logo
    • Examples of Prohibited Use
  • Rules on Use of the Brand Symbol for Authorized Dealers and Distributors
  • Other cases when the Kyocera Brand is used together with another brand

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  • Brand Application Design
  • Corporate Tools
    • Company Flag / Lapel Badge
    • Business cards
    • PowerPoint Presentations
    • Envelopes
    • Letterheads
    • Company Profile / Site Profile Pamphlets
    • Shopping Bags
    • Vehicle Markings for Company Vehicles
    • Uniforms, Regulation Caps, Helmets
    • Export Documents
    • Brand Display Rules in Web Videos（16:9、4:3）
  • Product-related / Sales Promotional Tools
    • Front Cover Design Format
    • Instruction Manuals
    • Newspaper Advertisements / Magazine Advertisements / Posters
    • Product Drawings
    • Product Markings / Labels Indicating Origin
    • Product Packaging
    • Cardboard Box
    • Tag Sticker
    • Vehicle Wrapping Advertising
  • Signage
    • Brand Symbol Minimum Clear Space Requirements for Signage
    • Site Signs, Signboards
    • Company building Signs
    • Outdoor Advertisements
    • Exhibition Signs
  • Websites
  • Social Media
    • Display of Social Media Icons
    • Display of Icons for Smartphone Apps

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  • Downloads
  • Brand Symbol
  • Dedicated Brand Symbol
  • Company Logo (including Group)
  • Brand Symbol for Authorized Dealers and Distributors
  • Applied Specification Documents and Templates for Various Created Materials

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  • Brand usage application
  • Application for Third Party Brand Symbol Use
  • Application When Creating a Product

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  • Contact us