Prohibited Use
Examples of Prohibited Brand Symbol Usage
The following are common incorrect usage examples of the brand symbol.
When using the brand symbol, always use the master data provided.
Do not edit or modify the brand symbol master data under any circumstances.
Examples of Prohibited Usage
* The brand symbol must not be displayed in locations that are deemed inappropriate for its use.
( Examples )
・ Locations where damage or cracking may occur
・ Locations where dirt or wear may occur
・ Locations where discoloration or fading may occur
・ Locations where the brand symbol would not be respected ( e.g., where it may be stepped on, sat upon, or used as a game target )
The corporate symbol mark and the corporate brand logotype must not be placed farther apart than the specified distance.
The corporate symbol mark and the corporate brand logotype must not be misaligned.
The corporate brand logotype must not be arranged vertically.
The combination of the corporate symbol mark and the corporate brand logotype must not be altered.
The corporate brand logotype must not be displayed smaller than the specified size.
The corporate brand logotype must not be displayed larger than the specified size.
The font size of the corporate brand logotype must not be altered.
No part of the corporate brand logotype may be separated.
The letter spacing of the corporate brand logotype must not be altered.
The brand symbol must not be distorted or altered in shape.
No lines or other marks may be placed over the brand symbol.
The corporate brand logotype must not be displayed in outline form.
The corporate symbol mark must not be combined with factory names, office names, or similar identifiers.
The corporate symbol mark must not be combined with the official corporate name or the abbreviated corporate name.
The corporate brand logotype must not be displayed in outline form.
The corporate symbol mark must not be combined with factory names, office names, or similar identifiers.
The corporate symbol mark must not be combined with the official corporate name or the abbreviated corporate name.
Computer graphic effects must not be applied to the brand symbol.
The brand symbol must not be enclosed within any shape.
The brand symbol must not be enclosed within a frame.
The brand symbol must not be used within text.
No information of any kind may be displayed within the Primary Clear Space.
The interior of the corporate symbol mark must not be knocked out in any color other than the background color.
In video applications, the proportions of the brand symbol must not be distorted, nor should it be subjected to extreme movements.
If the use of the brand symbol will not contribute to enhancing brand recognition or strengthening the brand image, it must not be used.
If you are uncertain about its use, please consult the Brand Promotion Section.
Prohibited Usage Examples
The following are common examples of incorrect usage of the brand symbol.
These brand symbols are outdated versions and may no longer be used.
In cases where they are still in use for certain business tools,
they must be replaced with the correct brand symbol at the time of renewal.
Outdated brand symbols or any symbols other than the current brand symbol must not be used.
Combining the symbol mark with the Japanese corporate name logo.
The symbol mark and the brand logotype are shown in different sizes or proportions.
The symbol mark and the brand logotype are combined in an incorrect way.
Notes on displaying the brand symbol over background colors or images
When displaying the brand symbol over background colors or images, do not create a white box within the clear space. Instead, adjust the background color or establish a designated brand area for display.
Permitted Usage Examples
Points to note when displaying the brand symbol on background colors or images
Adjust the brightness of the background color for display.
Establish a designated brand area for display.
Prohibited Usage Examples
The brand symbol must not be displayed in a way that makes it appear raised or floating from the background.
Prohibited Usage Examples of the Brand Colors
When the background is an image
When the background of the brand symbol is an image, it may be used if the background is not complex, provides sufficient contrast, and ensures clear visibility of the brand symbol.
Avoid cluttered backgrounds, adjust the background density or apply other image treatments to secure adequate visibility.
Refer to the examples below to determine whether the brand symbol can be clearly recognized before applying it.
All design materials must be created on the premise of displaying the brand symbol correctly.
Examples of Background Image Processing
Permitted Usage Examples
Example 1 : Cloudy sky
By adjusting the background density to 25% or less, the brand symbol is clearly displayed.
Prohibited Usage Examples
Example 1 : Cloudy sky
The background density is too high, causing the brand symbol to blend with the background and resulting in an indistinct display.
Permitted Usage Examples
Example 2 : Sunset
By adjusting the background density to 25% or less, the brand symbol is clearly displayed.
Prohibited Usage Examples
Example 2 : Sunset
The background density is too high, causing the brand symbol to blend with the background and resulting in an indistinct display.
Permitted Usage Examples
Example 3: When using the basic display color reversed version
By applying a black gradient level of 90% or higher to the background, the brand symbol is displayed clearly.
Prohibited Usage Examples
Example 4: When using the basic display color reversed version
The brand symbol blends with the background, resulting in indistinct display.
Other Prohibited Usage Examples
Do not place the brand symbol against a cluttered background
Even with a background density of 25% or less, the brand symbol is unclear due to the cluttered image.
The brand symbol blends into the background, making it unclear.