Clear Space
Minimum Clear Space Regulations
The brand symbol must always be displayed in a distinctive and independent manner, clearly separated from other information.
The clear space defines the minimum area required to ensure this independence. No other information may be placed within this area. Always secure at least the minimum clear space as specified.
Please note that the clear space is divided into a Primary area and a Secondary area.
In cases where, due to business strategies such as mergers and acquisitions, it is not possible to secure the required clear space for the brand symbol, prior approval must be obtained from the Brand Management Committee .
Primary Clear Space
Secondary Clear Space
By establishing the Secondary Clear Space, the independence and visibility of the brand symbol can be ensured, thereby preserving the dignity of the brand.
Please display it in accordance with these rules.
Permitted Usage Examples
Group Company Name
Prohibited Usage Examples
Even if the Primary Clear Space is secured, any usage that appears to integrate with the brand symbol is prohibited.
Product and Business Names
The independence of the brand symbol is not being maintained.
When combined with the abbreviated Chinese corporate logo ( vertical format )
Primary Clear Space
Secondary Clear Space
When combined with the abbreviated Chinese corporate logo ( horizontal format )
Primary Clear Space
Secondary Clear Space
Minimum Usage Size
The brand symbol must always be clearly displayed. For this reason, a minimum usage size has been defined.
As a guideline, the minimum size is 15 mm in width for print applications and 60 pixels in width for computer screen displays.
Minimum Usage Size ( Guideline )
However, if the symbol can be displayed clearly on high-resolution LCDs or similar devices, it may be used at a size smaller than the minimum guideline.
