Our Brand
The Kyocera Group aims to uphold integrity and a spirit of challenge in all its business activities.
By using the brand symbol appropriately and consistently in corporate activities, Kyocera can effectively enhance the image stakeholders have of the company and work to increase the value of the Kyocera brand.
Symbol Mark
The basic geometric shape that makes up the symbol mark is a rhombus.
It represents a variety of meanings such as “the innermost heart, ” “ origin, ” “ essence, ” “ earth/planet, ” “ respect and dignity, ” “ zero, ” and “ decision (flowchart), ” symbolizing Kyocera’s management philosophy.
Furthermore, the initial “ K ” of Kyocera embraces the “ C ” of ceramics, expressing a stance of seeking possibilities in broader fields, taking on challenges, and soaring into the future.
Brand Colors
Kyocera’s brand colors consist of three colors : Kyocera Red, Kyocera Black, and Kyocera White.
These brand colors are essential elements that make up the brand symbol.
They highlight the distinctiveness of the brand and ensure proper recognition. Please use them carefully and effectively.
Kyocera White
Sincerity, Accuracy
Kyocera White conveys Kyocera’s image of sincerity and accuracy.
In visual communication, it should be used across wide areas such as backgrounds.
Kyocera Red
Passion, Challenge
The color of the symbol mark is red, representing passion and a spirit of challenge.
Together with the symbol mark, this color serves as a central design element of Kyocera’s corporate identity, appealing to both the emotional and symbolic aspects of the company’s stance.
Kyocera Black
Technology, Quality
Kyocera Black represents Kyocera’s technological expertise and high quality. It is the color used to display the brand logotype.
Brand Appearance
The brand symbol serves as the foundation of all business activities and should be applied consistently across various situations.
