Product Catalog Cover Design Formats

Product catalogs are widely distributed communication tools and play an important role in directly linking products with the brand.

As shown below, there are two design formats for product catalogs: one with a corporate brand area, and one without a corporate brand area.
As a general rule, designs should conform to the “ with corporate brand area ” format as the standard. ( For details of each format, please refer to the next page. )

Product Catalog Cover Design Format
( With Brand Area )

Display the brand symbol and product text information within the brand area.
In accordance with the specifications below, place the brand symbol in the upper left and the product information text in the upper right within the designated display area.

Product Catalog Cover Design Format
( Without Brand Area )

In accordance with the specifications below, place the brand symbol in the upper left and the product information text in the upper right within the designated display area.
The company name logo should, in principle, be placed in the lower left. However, it may be omitted from the cover. In such cases, be sure to include it on page 4 ( back cover ).

Reference : Product Catalog Cover Format by Brand Strategy Type

The Kyocera Group adopts a master brand strategy and sub-brand strategy as its basic strategies.
Therefore, please follow Guideline ① below.

Reference : Product Catalog Cover Format for the Sub-Brand Strategy

Only product lines that have received approval from the Secretariat of the Kyocera Brand Management Committee may produce product catalogs in accordance with the specifications below.