The Vision Behind the Guidelines

The Kyocera brand is an important intangible asset that conveys the future we seek to realize and the society we aspire to create, based on our shared values and attitudes in the Kyocera Group. It exists to communicate these aspirations to our stakeholders and to foster their empathy and trust.

The Kyocera Brand Management Guidelines have been created to share the fundamental principles and rules necessary to maintain and enhance this asset’s value, and to ensure that the Kyocera brand is communicated accurately and effectively.

Building a strong brand requires more than advertising and promotional activities alone. It is essential that all departments deeply understand the Kyocera brand and work together in a unified manner.

These guidelines are not merely a rulebook. Just as Kyocera continually asks itself, “What is the right thing to do as a human being?”, the brand guidelines serve as the standards for making judgments related to the brand. They reflect our expectation that each employee will act as an active steward of the Kyocera brand.

We encourage everyone involved with the Kyocera brand to correctly understand and put into practice the Brand Policy (basic guiding principles) and the Brand Rules (rules for ensuring consistency and credibility) defined in these guidelines, and to work together to enhance the value of the Kyocera brand.